How To Select Accounts For Your ABM Marketing Campaign?

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What Will You Learn?
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We’ll walk through how to build the basic foundation of your account based marketing strategy, including:

1- What to look for in your account data provider?

2- Key data points to consider when selecting target accounts for your ABM campaign

3- How to nail your ICP in a data driven way and what data to use in ICP selection

4- How big should your list be?

5- What questions should you be asking as your list comes together

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28 percent of B2b marketing practitioners struggle to identify or predict ICP accounts that are in-market and ready to purchase, according to Demand Gen Report. On top of that, research shows data quality issues remain the top challenge for ABM programs.

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