Old playbooks are no longer working. Gated content to a landing page with a video does not produce business results any more. Cold outbound channels are getting harder and harder, cost of advertising is going up by the day, categories are becoming more saturated and consumer behaviour is changing rapidly.
Modern B2B companies need to acknowledge this massive shift and adjust their go to market motions accordingly.
Demand Gen model is fundamentally a mindset shift when it comes to planning and executing marketing.
It is a replacement to the traditional lead gen model which was introduced almost a decade ago and operated by most agencies and b2b companies, where you prioritise capturing email addresses in exchange for some value.
Even though that model was excellent for its time, but a lot has changed since. The scale of the internet, the behaviour of the buyers, buying journeys and technologies, all of it has evolved.
But the way we do sales and marketing has not.
Demand generations model aims change the way we go to market by keeping the customer behaviour and preferences at the heart of everything we do to build buying experiences that the modern customer wants.
$160k/year
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$110k/year
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$200k/year
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$85k/year
Digital Ad agency
$5k/month
$85k/year
SEO agency
$5k/month
$75k/year
Branding agency
Starting $10k
$65k/year
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$65k/year
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$80k/year
-
2 weeks
upto 6 months
Arbitrary
$5-$8k/month
$77k/month
$20k/month
Up to 20 clones per month
Business, Technology
1 User
3 months
3 months
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Up to 20 clones per month
Business, Technology
1 User
3 months
3 months
-
Up to 20 clones per month
Business, Technology
1 User
3 months
3 months
-
If you have ever worked with outsourced marketing agencies you would know that they never have skin in the game and deliver metrics that rarely convert to revenue.
But that's where Rumors is different.
Instead of focusing on just top of funnel leads we own a revenue number with you.
So when you work with us, expect a drop in MQLs and an increase in qualified pipeline.
How?
Because we deploy marketing tactics that are in line with the "TRUE BUYER JOURNEY" and acknowledge what the modern buyer wants.
Learn more
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Here are a few statements by people who experienced the Rumors Effect
I wish I had found you guys earlier. I can only imagine how differently I would have scaled.
Love the strategy!
I like how there is clear distinction between short term and long term plays.
We had been in business for almost 10 years and were always confused about our positioning. Thanks to Shabahat we now have a clear value prop and a clear path to growth into the future. The niche we chose has become a moat for our company.
As a start-up I was sceptic about outsourced services but Rumors created the perfect brand for me at a very reasonable cost.
We had been in business for almost 10 years and were always confused about our positioning. Thanks to Shabahat we now have a clear value prop and a clear path to growth into the future. The niche we chose has become a moat for our company.
Working with Ali from Rumors was a great experience. He was knowledgeable, worked with timelines, and was very honest with me. My product is positioned in a difficult niche market, and he did everything possible to learn about the market and provide honest feedback about what needed to be done. The result was growth.I am glad to have worked with Rumors and will continue to do so.
The team at Rumours is elite! Unlike most agencies I have dealt with in the past Rumors was much more strategic in their approach - they go deeper into the the business and audience and use those insights to uncover the true meaning from the advertising metrics. Our partnership has with Rumors has been a game changer for our startup. Would highly recommend them to anyone looking to build a in depth multi-layered acquisition strategy.
The team at Rumours is elite! Unlike most agencies I have dealt with in the past Rumors was much more strategic in their approach - they go deeper into the the business and audience and use those insights to uncover the true meaning from the advertising metrics. Our partnership has with Rumors has been a game changer for our startup. Would highly recommend them to anyone looking to build a in depth multi-layered acquisition strategy.
Answers to the burning questions in your mind.
We are selective about the business we take on because we like to take on projects where we can make an impact. So, while we don't do written / contractual guarantees, us working together is a pseudo performance guarantee.
We offer primarily the following.
1- Marketing Strategy
2- Goto market Consultancy
3- Digital advertising
4- Website design and development
5- Organic Content Strategy
6- Search Engine Optimization
7- Digital Out of home advertising
8- Marketing Ops support
Yes !
While we believe there is no difference between the two anymore, most of our clients demand digital first services and capabilities. We do support in areas of traditional marketing as well.
Our key difference is that we drive topline revenue and impact business metrics and not just marketing metrics.
We get measured on metrics like:
1- Revenue
2- Qualified pipeline
3- Conversion Rate
4- Pipeline velocity
5- CAC to LTV
6- Custom metrics
We do this by setting up reasonable time expectations before execution so that we can drive the impact we need to.
To check out our pricing visit the Pricing page.
There we highlight our packages and individual service charges.
We are the first agency to officially operate the purely the demand gen model in Australia.
What this means is we think like marketers and act like business and product people. With a laser focus on things that matter to drive outcomes way bigger than "leads".
We drive revenue, category domination and brand affinity!
Yes we can, a majority of our clients are in the SaaS start-up realm.
Our founder specializes in startups and has launched countless products in which we helped from seed level to product market fit.
Yes we do!
We do faceless social media content - product collateral, branding, UI, UX and website design.
Yes we do!
Most of the tactical stuff is done by our overseas staff but all our strategic operations and insights are delivered locally from Sydney, Australia.
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