17 Must-Have B2B Marketing Tools for 2023
Why do you even need the tools?
As marketing departments need to produce more content with fewer resources, be efficient, manage customer expectations and also collaborate with sales to generate revenue and communicate at scale, it’s essential to have the right tools and technologies to help them stay ahead of the curve.
In this blog post, we’ll be looking at must-have B2B marketing tools for 2023.
Just to be clear we have no bias or affiliation with these tools, we recommend them as they help us and our clients (which are primarily b2b SaaS / tech companies) in conducting business efficiently.
Before we get started, let’s just mention the table stakes which we won’t include in the list. LinkedIn sales navigator, Google analytics and Google drive, these are some tools which are non optional pretty much in this digital age.
Now let’s get into the meat shall we:
THE SHOPPING LIST
- SLACK - Is undoubtedly the most popular modern business communication program. Not only it seamlessly connects all your different teams and departments within your organizations and takes away a sea of emails, it is also great for creating workspaces outside your organization and collaborating with external vendors and consultants all in the same platform. It’s a paid tool but if you are not creating complex workflows and integrations you should be good to use it for free.
- DREAMDATA - This is an attribution tool that allows you to have much more robust insights into your b2b customer journey and does a pretty good job at mapping out multi channel or omni channel marketing programs with the customer journey. While you can use google analytics for free this tool is much more intuitive and simpler to use and designed specifically for B2B. And yes, it has a free version.
- Wyntr - This is an amazing tool in so many ways, it is literally the ONLY solution of its kind in the market. At the core, Wyntr allows you to test your marketing message , website copy , ad copy basically any kind of message with your ICP before publishing it.
This takes the guesswork out of your marketing and makes sure you are only posting content that resonates.
Now this tool is slightly pricey, but the value that it provides particularly for start-ups makes it a must have b2b tool in 2023. - Zoominfo - This is probably the most respected and widely used b2b prospect database in the tech and enterprise world right now and it is so for a reason. ZoomInfo has established itself as a respected player due to the level of accuracy and scale of their sales and intent data. While they have multiple solutions ZoomInfo made it into our bb2b tools list because of its intent and prospect data.
And yes you can access a free trial but you need to contact the sales team and can’t jump straight into the product. It’s a pricey tool so if you are looking at something similar at a budget then perhaps tools like LeadIQ , Hunter , Enlyft or Lusha can also get the job done. - Gong - Is a multifunction sales enablement platform giving you everything from voice intelligence , sales pipeline forecast , call recordings , onboarding flow. It’s a great tool to streamline your sales , marketing and customer success departments.
- Metadata - This tool allows you to bring detailed firmographic level b2b targeting for your advertising campaigns.
Although it does a lot more than that, the key value prop remains granular targeting in this cookie less world. Another alternative to this tool is Clearbit.
These tools bring you account deanonymization as well for your website visitors. - Optimizely - This tool is the category leader in the experimentation and personalization space. It helps you run multiple a/b tests and experiments on your website to find the winning combination while also allowing you to create more personalized experiences through your content.
- Jasper AI - This tool puts your blog creation and copywriting place on a rocket.
Now don’t get mad at us for including this tool in the list, we know seasoned marketers have strong opinions regarding AI generated content but we believe this tool is a great way of improving the efficiency of your SEO content creation process. - Hotjar - This is a personal favourite of the team here at Rumors. It is a behavioural insight and UX tool that records the real time sessions of your website visitors and shows you exactly how they use your website uncovering key areas of optimization. Aside from screen recording it also provides feedback survey integration and Heat Maps that show where the most and least engagement is happening on your website.
- Loom - Loom is a great tool not only for B2B marketers but any content creator generally. It’s particularly suited for b2b SaaS businesses to build guided demos and create instructional and educational content with high quality screen recordings and much more.
- Zendesk - Is a complete customer service solution providing an all in one and seamless customer support capability. It is the category leader in the customer service category and the best part is having it doesn't necessarily mean breaking the bank.
- Calendly - We can all agree this is a must have tool not only in b2b but any professional setting really. Calendly takes away a lot of going back and forth on emails to schedule a time for a meeting and allows you to share your calendar directly with other people and simultaneously allows them to book meetings on your calendar. It is one of the best scheduling automation platforms in the market.
- Salesforce Marketing Cloud – Salesforce is one of the leading providers of CRM solutions and their Marketing Cloud platform is no exception. It offers a complete suite of integrated marketing solutions, including email automation, lead scoring, social media management and more. Additionally, its AI-driven insights provide marketers with valuable information about how their campaigns are performing and what they can do to improve them.
- HubSpot – HubSpot is an all-in-one solution for managing your entire sales and marketing funnel from start to finish. With features like lead tracking, website analytics and content optimization, HubSpot makes it easy to create effective campaigns while saving time in the process. Plus, its comprehensive customer service feature allows you to automate customer outreach and quickly respond to inquiries or complaints without having to manually manage each interaction yourself.
- SEMrush – SEMrush is a powerful tool for keyword research and competitor analysis. Its keyword explorer helps you discover relevant keywords that have high search volume but low competition so that you can maximize your SEO efforts. Additionally, its advanced analytics features show you exactly how your competitors are performing so that you can adjust your strategy accordingly.
- Hootsuite – With Hootsuite you can easily manage multiple social media accounts in one place without having to log into each account individually every time you want to post something new or respond to comments/questions from followers/customers/clients on various platforms like Twitter & Instagram etc.. Furthermore, its scheduling feature allows you to pre-schedule posts so that all of your social media tasks can be taken care of quickly and efficiently with minimal effort from your side!
- Airtable – Airtable is an intuitive yet powerful database tool which combines spreadsheets with databases allowing users to easily collect data from multiple sources at once as well as organize it into meaningful views like tables & charts instantly giving them an overview of what’s going on in their business! It also comes with collaboration features such as assigning tasks & setting deadlines making sure everyone stays on track of their projects even if they’re located remotely!
Conclusion:
When it comes to B2B marketing tools there are many options available today but these options stand out among the rest due to their intuitive interfaces, powerful features & ability to help b2b marketers increase ROI while minimizing costs associated with traditional methods of marketing! Whether you’re a CMO looking for a complete solution or a Head of Sales wanting better visibility and workflows for the leads being generated by marketing campaigns - these must have B2B marketing tools will help take your organization's performance up several notches in 2023!
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