How Does Google E-A-T Works & Why Is It Important? | Rumors

How Does Google E-A-T Works & Why Is It Important?

Google E-A-T

EAT stands for Expertise, Authoritativeness, and Trustworthiness.

A key component of Google’s algorithm is E-A-T. It is embedded in Google’s Search Quality Evaluator Guidelines.

In fact, Google states that it focuses on E-A-T.

The word “eat” is not to be confused with the food we consume. Despite the fact that I now want a burrito. 

The last few years have seen a lot of talk about E-A-T among SEO professionals.

So, what’s it really all about? Does it feature a major update or a small tweak? Should you overhaul your SEO strategy? Or is it fine to ignore it?

Throughout this guide, you will discover exactly what E-A-T is, learn about Google’s Search Quality Raters Guidelines, why they are important, and find out how to improve your website’s ranking by feeding it E-A-T style content.

Google EAT – What Is It?

One of the many factors Google considers when determining whether content should rank well is whether it is valuable to readers.

When Google introduced the concept of E-A-T as part of its Search Quality Guidelines in 2014, it was the first mention of the concept.

A number of factors were considered when evaluating search quality.

◼ Content creator expertise.
◼ Content, its creator, and the website itself must be authoritative.
◼ Website, author, and content trustworthiness.
◼ As a result, E-A-T is a high-quality indicator of a page.

To demonstrate what they mean by E-A-T, here’s an example from Google:

“High E-A-T news articles should be produced with journalistic professionalism – they should contain factually accurate content presented in a way that helps users achieve a better understanding of events. High E-A-T news sources typically have published established editorial policies and robust review processes.”

E-A-T is overblown and rarely discussed internally, Gary Illyes has said in reply to a tweet.

Does E-A-T impact rankings?

Using E-A-T does not affect your ranking directly, but it can influence how your content is ranked.

Sounds confusing?

Google uses the E-A-T algorithm to determine which content is high-quality and should be ranked higher, as well as a number of other factors. It does not directly affect your search rankings, but it has an indirect effect on them.

This might matter a little less than some SEO professionals think, even though it is important.

How Does E-A-T Help SEO?

Ever heard of the saying “content is king?” 

Of course, everyone is aware of this phrase. 

It’s well-intentioned, but it doesn’t really explain what makes a quality content.

Having several images on the site or having longer articles? Plenty of alt tags? Optimized meta descriptions? No one knows for sure.

As a result of this shift, Google is now providing a glimpse into what it considers high-quality content, which could have enormous implications for content marketing and SEO professionals.

The E-A-T guidelines outline exactly what types of content Google views as high-quality, as evaluated by real human reviewers who evaluate hundreds of websites.

Great content will usually meet the following requirements:

◼ Provide value to users.
◼ Be written by a professional.
◼ Post on a site that is trusted.
◼ Have trustworthiness.
◼ Have regular updates.

If possible, the content should be created by experts, but “everyday expertise” can be okay, too.

Search evaluators may assign a lower E-A-T rating to pages that spread hate, misinform, or deceive users.

7 Tips to Improve Your Website’s E-A-T

We all know why it matters – and why SEO professionals are concerned about it.

How does it affect your website? Your content should be as good as it can be.

Here are seven steps to improve the authority and trustworthiness of your site.

1. Establish yourself as an authority figure.

All three elements of the E-A-T guidelines signal that Google wants to understand who creates content and if that person(s)/website are reputable sources for it.

Your “about us” page should describe your team, and also who your content creators are, so now is the time to set one up.

Establish the expertise, authority, and trustworthiness of your team with an author page.

2. Develop content together with experts.

In addition to looking for quality content, Google is looking for writers who have experience writing about their topics.

Work with experts in the field to produce content Google trusts, rather than hiring ghostwriters to create half-baked content.

A researcher interview, a guest post by an authority figure, or a collaboration with another company would all be beneficial.

3. Make It Clear What Your Content Is About.

What are the goals of your content?

What are you trying to convey?

Your title and headings should clearly state the purpose of your content and should be straightforward.

This post, for example, has headings that mimic questions, so you will receive all the information you need about E-A-T.

Produce content that is short and to the point. Get right to the point and explain the subject briefly (and in detail).

4. Make regular updates to your content.

Every day, people create enormous amounts of data, but over time, that content becomes outdated.

New tools get introduced, websites go down, people move around, and Google updates its algorithm again.

Depending on the topic and the industry, I think online content lives on an average of two years.

By including content updates in your SEO strategy, you can keep your content accurate and up-to-date.

Especially with regard to highly ranked content, stats should be updated, as best practices should be applied and dead links should be checked every few years.

5. Reference reliable sources

Real data is what will qualify you as an expert.

To prove you are knowledgeable about what you’re speaking about, reference official sources, research papers, and studies.

Research studies by using Google scholar, NCBI, and JSTOR, which are trusted sources.

In addition, industry professionals can provide links to tweets, papers, or reports they have written.

6. Assess Multiple Points of View

For content to be trustworthy, it should examine a problem from different angles and frame it in relation to what it contributes to the overall conversation.

There’s a good chance that one type of burger won’t be perfect for every person if your content is about the best burger flavors to eat.

One person may choose a Chicken flavoured burger. On the other hand, the second one probably goes for a beef burger.

So, there are a lot of options to choose from. The objective is to establish trust with your audience by explaining the different viewpoints on the topic and making it look like you are an expert in your field.

7. Maintain an Online Presence.

A site’s trustworthiness and content quality can be affected by your online reputation.

Make sure to pay attention to negative press and respond as quickly as possible to negative reviews.

Your brand name needs to be on all your social profiles so that someone else doesn’t snatch them. You should seek positive reviews from customers.

If it does not make sense for your business, don’t go overboard with building a massive brand, but make sure your good name doesn’t get sullied.


A few SEO marketers think that every time Google makes changes to its algorithm, the world is going to end.

Thanks to Google, the E-A-T change will not negatively affect search rankings.

Actually, Google uses it to determine whether a piece of content is worth reading as part of their internal ranking system.

Nonetheless, it’s still valuable. In order to create great content that will rank well, SEOs should use the E-A-T guidelines.

Hope this article turned out to be useful for you. If you have any questions, feel free to ask in the comment section.

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