LEAD GENERATION:
As most of us know lead gen refers to the objective of running an advertising or marketing campaign with the objective of capturing someone's email address or contact information.
Once this information is captured the leads are then passed on to the sales team to do sales.
The ones that convert are considered won deals, the ones which are not , are put into an email nurture sequence in hopes of converting one day.
Now that we understand what is lead gen, let’s talk about,
DEMAND GENERATION:
Demand gen is the update to the lead gen playbook. It at its core is all about marketing in a way that the modern customers want and align it with the way that they buy.
Demand generation refers to the objective of running marketing and communication in a way that the buyers receive all the information they need during their buying process to make a decision and come inbound through our website to initiate the buying process themselves.
In a way Demand gen is truly inbound where we don't go out bound at all.
Now that we have a basic understanding of both, let’s look at them side by side:
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