This post is written with the intent to aware businesses marketing their products/services abroad with Rumors, themselves, or with other agencies all alike to save money by securing the export funding grant for marketing spend by the Australian Government, if their spend is greater than $2500.
The Australian Trade & Investment Commission has announced a grant for any small-medium business selling Australian goods or services outside of Australia. The minimum marketing budget for the business has to be $2,500.
How to Apply?
You could apply yourself, but applying through professionals is always easier, faster, & less stressful. If you want to apply yourself, click here to visit the “Austrade” website.
There you can read all about
What are the criteria
When can you apply
What is the process?
And you’ll also find a pdf for Export Marketing Development Grant guidelines above that will help you through the process.
The alternate to applying yourself would be hiring a professional bookkeeper for your business. A bookkeeper can keep track of all grants, rebates, & tax amnesties your business is or can be eligible for.
This blog is written with the intent to give business owners who are in the consideration phase of hiring a Digital Marketing agency an approach on “How to choose the right Digital Marketing Agency” for their business.
Why you should hire a Digital Marketing Agency
If you’re still not sure about this, check out this blogthat explains exactly what pains a Digital Marketing agency solves for you.
You’ve decided that to spread your business and keep ahead of your competition. You need to start your Digital Marketing and Social Media Marketing campaigns. You’ve also come to the realization that managing your business as well as it’s Digital Media and Social Media ad campaigns is going to be cumbersome and can result in mismanagements of all sorts on either your operations side or your Digital/Social Media campaign side. So, you’ve decided to go with an agency that will provide these services for you.
Great, now all you need is to choose a Digital Marketing agency and start running ads from tomorrow.
Slow down there bucko. Not choosing the right agency for your business might not hurt your business directly but it can and will add to your headaches. It’s not that there are good and bad Digital Marketing Agencies. But each has a category of clients they handle better.
(though there might be some sketchy ones out there but don’t worry, we’ll look into how to smell out the rotten ones as well).
What makes a Digital Marketing agency a good choice?
It’s quite simple when it comes to checking for credibility of a Digital Marketing Agency and the quality of their services. But those are not the only two things that you ought to consider when choosing the right one for your business.
Quality of service
First you need to understand what a Digital Marketing Agency does
You should know exactly what you’re looking for and what do you expect from a Digital Marketing Agency to do for your business exactly. Before you go any further than thinking to yourself that you want to hire a Digital Marketing agency, get prepared on the topic. Learn what the services are that a digital marketing agency can provide and what kind of benefits they yield. Again, if you don’t know exactly what to expect from a Digital Marketing Agency and how the results can be different from simply posting social media content and PPC campaigns yourself, refer to this blog.
Following is a list of standard Digital Marketing Agency Services
SEO (Google Search Results ranking)
Paid advertisement (Social Media and Google)
Social Media Management (Content, engagement, brand image…)
How To Find Out The Quality Of Services
A good indicator for a Digital Marketing Agency’s quality of services is how do they perform for themselves in terms of the services they provide their clients.
To check their SEO for instance, simply try to find the website on Google by an Organic search. Search for different terms to get a good sense of how they’re performing.
Check out their social profiles. See how they’re managing their own campaigns.
Once you’ve checked them out on their website and or social media pages, you’re going to start seeing their ads if their running any campaigns on the social media platforms as well. That’ll also be a good insight into how effective their own strategies are.
How To Check For Credibility
Go check out their website, see what they’re saying for themselves.
They should also have some client testimonials on there. But don’t believe everything you see or read. Considering the testimonials they have posted are true and the businesses they have listed are real. And were satisfied with the Digital Marketing or Social Media Marketing services of the Digital Marketing Agency. The business shouldn’t be hard to find on the internet. After all, they just had a Google ad campaign or SEO or Facebook/Instagram campaign run for them that satisfied them with the results. If that’s not the case, you should probably refrain from considering the agency. Since such sketchy behaviors are often indicators of a rotten agency. Better to go with an agency that doesn’t have client testimonials at all, at least they’re not lying about it.
Do They Have Relevant Experience?
Contact, ask if they’ve worked with a business similar to yours?
If you’ve checked out the Digital Marketing Agency on multiple platforms and think they’re legit, reach out to them and ask if they’ve worked with a business similar to yours. This is important because even though a Digital Marketing Agency might have a lot of experience on their hands but none with a business in your field or niche, they won’t be able to compete with the results that produced by an Agency that has worked with that particular niche, and what if that’s the kind of agency your competition has hired? If they claim to have worked with a similar business, ask them if they can share some details with how the Digital Marketing Agency worked with them, what were the goals and objectives, what were the results produced. Being from that business field yourself, you’ll be able to tell if they’re saying the right stuff or not.
For example if a Digital Marketing Agency Claims to have worked with a Veterinarian clinic and doesn’t know how such a business serves its clients, what kind of campaigns were they running for them?
This is probably the most important part.
If you’re a small company, don’t look for a Digital Marketing Agency that’s dealing with big fish. There are a number of reasons why shouldn’t do so, like
For someone still reading on how to choose the right Digital Marketing Agency, you don’t require such premium services. (A credible and experienced agency of a medium scale will work better for you.)
You might be able to afford their services, but not their campaign budgeting approaches. (Some will even reject you for this reason)
You are definitely not their most important client
Also they won’t be working as closely with you as you would prefer as a small business owner. And if that’s the case, your results might be affected too. If your Digital Marketing agency doesn’t develop a good close relation with you, they’re not going to understand the business as deeply as they should. What your vision is for the business, what are the short-term & long-term goals for your business. These things are not just to develop a relationship with the business but also a key factor in developing your Social Media Strategy or running a Social media ad campaign.
So whichever Digital Marketing Agency you’re going with,
Make sure they’re legit.
They have relevant experience so they can give you the best possible results within your budget.
Have a meeting with the head of the company or team leads to see if they’re the kind of people you’d be comfortable working with.
Hopefully you now know how to choose the right Digital Marketing Agency that works best for your business.
Is Rumors a good choice for you?
Now go ahead and check out Rumors now, analyze us based on what you just learnt here and let us know what you think & we’ll guide you on what points you missed during your analysis. And let us know your thoughts on this article in the comments section below.
(Check out Rumors’ promotion package at the end) What You Need Website SEO Social Media Marketing Professional Photography Graphic Designing Why You Need It Website Ever had to unlock a confusing lock? Talk about frustration. First, even though you own a local restaurant that’s anything but digital, your storefront is no longer the face of your company. When 88 percent of consumers go online to research products or services, they judge a business’s credibility based on their website above all else. If your website leaves something to be desired, odds are they’re going to bounce off your website to find one they like better
Your website needs to be professional, functional, and user-friendly. Potential customers need to be able to navigate your site intuitively to find things like menus, hours of operation, and your address.
Photography Visualization is key in marketing.
Us humans are highly visual creatures. We look and we judge, no matter what it is we’re looking at, and we do it within 1-2 seconds. People anticipate the taste of your food on the basis of how well your furniture is arranged, how tidy the waiter is, how clean the floor is, etc.
Having professional looking photos of your food, staff and restaurant is key to influencing your facebook/Instagram page or website visitor. Hiring a professional photography team will make the food look more appetizing and your staff more professional. The visualization makes way into the emotional memory of consumers & helps positively influence their future decisions regarding your brand.
Graphic Design A hidden gem isn’t a marketing strategy.Everything from your logo/website/posts to menu/flyers/business cards must follow a design that speaks well with your business. This represents the standard and discipline of your business to your visual consumers.
Your website’s design should represent your brand’s identity. A professional graphics designing team will make its effort to research your business & develop a matching design language that conveys the exact message that you want to deliver to your customers.
A professional and creative graphic design gives a potential customer an idea of what your company is about before even having any interaction with you or your business.
SEO A hidden gem isn’t a marketing strategy. What SEO does is that it ranks your website higher in search engine results. If a person searches for a chicken burger online, google doesn’t give results based on how good the burger tastes, it gives results on the basis of SEO quality of nearby restaurants serving chicken burgers.
SEO experts work to build authority for your website through various techniques that improve the ranking of your website in relevant search engine results. The quality of SEO determines if your Facebook/Instagram page or website is ranked on the 2nd page, 1st page, or the top 5 results. This directs traffic to your pages or websites.
A heavy traffic not only directs consumers towards you, but also other businesses that would want to connect with you, further increasing your website’s authority and subsequently your search engine result rankings.
Social Media Marketing Ever seen a guy handing out flyers in a dark secluded alley? I wonder what that would look like.
Did you know more than 65% of Australian adults are using Facebook and Instagram. That means if you’re not effectively advertising on these platforms you’re missing out on 65% of your potential customers.
A Social media following not only increases sales but with it, it builds brand authority. Followers aren’t only customers but testimonials too. A person only follows a brand or business if its credible according to their standards. What would your thoughts be on a local restaurant with 27k followers?
Just like on a heavy traffic website, businesses and brands working in the same industry want to connect with anyone with a huge following. A food magazine will want to review your joint in their articles, a manufacturer will want you to endorse their product, the opportunities are literally limitless.
Why Rumors? Having worked on nearly 100 restaurant campaigns, our team is adequately experienced to lead your restaurant to the height of your success. Our services are fast, effective and cost-efficient. Meaning you’ll be seeing results in days and reaping the benefits of our services without having to burnout your advertising budget first. Excellent Customer support service ensure that you know what we’re doing & why we’re doing it at any given time.
Rumors’ promotion package
For details on how to start, visit our website: www.rumors.com.au